Transform transaction documents into marketing opportunities with Newgen’s solution for electronic statements.
Dynamic statements with highly customized and personalized marketing messages enhance customer communication and offer excellent up-selling and cross-selling opportunities. Newgen helps banks in targeting the right offer to the right customer on the basis of analysis of transactions by making the best use of monthly statements as an interactive communication tool.Newgen’s solution facilitates faster time to market by enabling quick configuration of business defined marketing messages possible for specific target groups, without IT dependency. The solution provides a single statement template for multiple distribution channels and allows easy change management by incorporating version control mechanism. Other benefits that accrue with deploying Newgen’s solution for electronic statements are cost optimization and better control on wastages, loyalty generation and brand building, consolidation of overlapping technologies, reduced dependency on IT experts for performing minor changes, regulatory compliance and better up-selling and cross-selling.
